Brand Story
Long before man reached the remote island of Iceland, a massive volcanic eruption occurred, creating the Ölfus Spring deep below the earth’s surface. For 5,000 years, water has filtered slowly through layers of lava rock, creating exceptionally pure and naturally alkaline water with the perfect mineral balance. Shielded by an impenetrable layer of lava rock and surrounded by a 128,000 acre exclusion zone, the Spring is constantly replenished by a gradual filtration of rainfall and snowmelt over uninhabited and untouched lava fields. Over 900,000 cubic meters of water overflowing from the Ölfus Spring into the ocean every day, it’s one of the world’s largest natural springs.